Cold email, demystified.

Guides, templates and free tools for small B2B businesses running their own outbound — or thinking about it.

Start here

What is cold email? The complete B2B guide

The definition, why the channel still works in 2026, when it’s the right fit, and the four pillars that separate cold emails that get replies from cold emails that get archived. Our pillar piece — start here if you’re new.

Read the complete guide →
01
Copy & tactics

The emails themselves.

Templates, subject lines, and the patterns that separate emails that get replies from emails that get archived.

Guide · 8 min read

Cold email best practices for B2B

The full playbook — research, personalisation, deliverability, follow-up, measurement.

Read the playbook → Template library

11 B2B cold email templates

Intros, follow-ups, break-ups, referral asks. UK-tested, copy-to-clipboard, no fluff.

Browse templates → Swipe file

40+ subject lines that get opened

Grouped by use-case, with open-rate notes and the formulas behind each one.

See the swipe file →
Deliverability

Inbox, not spam.

The infrastructure work that decides whether the emails ever get read at all.

Interactive checklist

Email deliverability checklist

SPF, DKIM, DMARC, warmup, list hygiene. Work through it once — your inbox will thank you.

Run the checklist →
Compliance & trust

The legal and ethical line.

What separates legitimate B2B outreach from spam — legally, technically, and in the reader’s head.

Guide · 6 min read

GDPR & cold email in the UK

Legitimate interest, PECR, the B2B exemption. What you can and can’t send, plainly.

Read guide → Guide · 5 min read

Cold email vs spam

The line is clearer than people think. What makes one legal outreach and the other a problem.

Read guide →

Or let us run it for you.

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