Seven steps. Zero surprises.
The full process, from first call to meetings in your calendar — documented, transparent, and managed end to end.
What happens after you get in touch.
Every campaign follows the same structure. Each step has a reason, and nothing moves to the next until the current one is done properly.
Discovery call.
We learn the business: who you sell to, what makes your offer different, what you’ve already tried, and what a good meeting looks like for you. That brief is the foundation everything else is built from. No brief, no campaign — we won’t start until we understand it properly.
Strategy & research.
Before a single word is written, we research. ICP analysis to pin down exactly who to target and why. Competitor landscape to find the angle they’ve left open. Content mapping to decide what’s worth saying, in what order, and at what stage of the relationship. The strategy shapes everything downstream — it’s where we earn the right to write.
Build the operation.
Dedicated sending domains bought and warmed the slow way — the only route to real inboxes instead of the promotions tab. A campaign landing page built for this offer, not repurposed from your homepage. A free guide or resource worth opening, made from scratch. Each asset earns its place before anything goes live.
Write the emails.
Bespoke sequences, individually researched and written per contact type. No templates. No merge-field personalisation pretending to be personal. Real sentences about real things, timed to land at the right moment. Each recipient gets something that was written with them in mind — because they can tell the difference, and so can we.
Client sign-off.
Before a single email goes to any of your prospects, you see everything. Copy, contact list, sequencing, and campaign angles are shared via our platform for your review. You request changes or approve — whichever it takes. Nothing launches without your sign-off. Not now, not ever.
Launch & manage.
Campaigns go live. Each contact is researched individually before their sequence runs — we don’t blast and hope. Replies, bounces, and out-of-office messages are handled. Sending pacing is managed to protect deliverability. You stay out of the weeds entirely while it all runs.
Meetings & ongoing nurture.
Warm replies come straight to you. You take the calls — that’s the part you’d never hand off anyway. Contacts who don’t respond immediately aren’t abandoned; they flow into a steady long-term nurture stream that keeps you in their mind for months, not weeks. Nothing gets wasted.
What goes into the strategy.
The research phase is where we decide what to say and who to say it to. Get this wrong and everything downstream suffers.
ICP analysis.
We define the exact profile of your best-fit buyer — job title, company size, industry, signals that suggest they’re ready to hear from you. Targeting the wrong people at the right message is still a wasted campaign.
Competitor landscape.
We look at how your competitors position themselves in outreach and what angles they’re already running. Then we find the gap — the credible, differentiated reason a prospect should reply to you instead of ignoring another vendor.
Content mapping.
We decide what’s worth saying in each email and in what order — what earns attention first, what builds credibility second, what earns the ask. The sequence is as deliberate as the individual messages within it.
Campaign angle.
A single clear, specific reason why this prospect should care right now. Not a generic pitch about what you do. A reason tied to something real — their industry, their role, a problem they’re likely sitting with — that makes the first email feel less like outreach and more like timing.
You approve everything. You see everything.
Most managed services are a black box. You hand over money and wait to hear if it worked. PrawnMail isn’t built that way.
Before anything goes to your prospects, you review it. Copy, contact lists, sequencing — all of it. You request changes or approve, and nothing moves forward until you’re satisfied. We’d rather delay a launch than send something you’re not comfortable with.
Once the campaign is live, you don’t need to chase us for updates. The platform gives you a live view of how it’s running: open rates, reply rates, which contacts are engaging, and what the pipeline is looking like. The reporting is there when you want it — you’re never waiting on a monthly roundup to know what’s happening.
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Review & approve before launch
See every email, every contact, every sequence. Request changes or sign off with one click. Nothing goes live without you.
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Live campaign tracking
Open rates, reply rates, and contact-level engagement data, updated in real time as the campaign runs.
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Pipeline & results at a glance
See what’s moving and what isn’t. No waiting for a monthly report, no chasing for numbers — it’s all there when you want it.
Ready to see how it works for your business?
Send a short enquiry. We reply within a working day — a straight answer on whether we can help, or we can’t.
Send an enquiry